Privacy policy

Effective Date: February 3, 2025

Last Updated: February 3, 2025

This Privacy Policy describes how Cheer Chalk (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from cheerchalk.us (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means any user of our Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

SECTION 1 - HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

We collect personal information from you in different ways, including:

A. Information You Provide Directly

When you use our Services, you provide personal information such as:

• Contact details: Name, email, phone number, shipping/billing address

• Order details: Payment confirmation, transaction history

• Account credentials: Username, password, security details

• Customer support inquiries: Information you share when contacting us

B. Information We Collect Automatically

When you browse our Site, we may automatically collect certain technical and usage information using cookies, pixels, and analytics tools, such as:

• IP address and device details

• Browser type and operating system

• Network connection and referral sources

For more information, see Section 7 - Cookies & Tracking Technologies.

C. Information We Obtain from Third Parties

We may receive your data from third-party service providers, such as:

• Payment processors (e.g., Shopify Payments, PayPal, Stripe)

• Shipping carriers (e.g., USPS, UPS, FedEx)

• Advertising and analytics providers (e.g., Google Ads, Meta Pixel)

SECTION 2 - SMS MARKETING AND COMMUNICATIONS

A. Consent and Opt-Out

If you opt into SMS marketing, you agree to receive automated text messages about promotions, orders, and updates. Consent is not required for purchase.

• Reply STOP to unsubscribe at any time

• Reply HELP for assistance

• Standard message & data rates may apply

B. How We Use Your Phone Number

• To send transactional messages (e.g., order confirmations, shipping updates)

• To send promotional offers (if consented)

C. No Selling or Sharing of Phone Numbers

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.

All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

SECTION 3 - DISCLOSURE OF INFORMATION

We may share your personal information in the following limited situations:

A. Service Providers

We may disclose your data to trusted third parties who help operate our business, such as:

• Payment processors

• Shipping carriers

• Marketing and analytics providers

B. Legal Compliance & Fraud Prevention

We may share data if required by law, subpoena, court order, or governmental request.

C. Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your data may be transferred to the new entity.

D. No Selling or Sharing of Personal Information

We do not sell, rent, or share your personal information for marketing purposes with third parties.

SECTION 4 - DATA SECURITY MEASURES

We take reasonable precautions to protect your personal data using industry-standard security practices, including:

• SSL encryption for data transmission

• AES-256 encryption for stored payment data

• PCI-DSS compliance for secure payment processing

Despite our best efforts, no online transmission is 100% secure, so we recommend keeping your login credentials safe.

SECTION 5 - DATA RETENTION POLICY

We retain personal information only for as long as necessary to:

• Provide our Services

• Comply with legal, tax, and regulatory obligations

• Resolve disputes and enforce agreements

When no longer needed, we securely delete or anonymize data.

SECTION 6 - USER RIGHTS UNDER GDPR & CCPA

Depending on your location, you may have the following data rights:

A. General Data Protection Regulation (GDPR) - EU Users

You have the right to:

• Access your personal data

• Request correction or deletion

• Object to direct marketing

• Request data portability

B. California Consumer Privacy Act (CCPA) - California Users

You have the right to:

• Know what personal data is collected

• Request deletion of your personal data

• Opt out of data sales (We do not sell data)

To exercise these rights, contact us at cheerchalk@gmail.com with “Privacy Request” in the subject line.

SECTION 7 - COOKIES & TRACKING TECHNOLOGIES

We use cookies to improve our Services. You can manage cookies via your browser settings. Blocking cookies may affect website functionality.

For more details, see Shopify’s Cookie Policy.

SECTION 8 - AGE OF CONSENT

By using this Site, you confirm that you are at least the age of majority in your state or province, or you have parental consent to use the Site.

SECTION 9 - CONTACT INFORMATION

If you have any questions about this Privacy Policy, you may contact us at:

Email: cheerchalk@gmail.com

Mailing Address: 2279 N University Pkwy, #150, Provo, UT, 84604, US

Phone: +1-385-449-0085